Three times an entrepreneur, Gail understands the challenges of bringing new products and services to market. As a former journalist and high-tech PR executive, she helps you create unique, simple messages that position your business for success. She knows how to write for and talk to the media, having introduced more than 25 companies to the press.
Most importantly, she listens and writes with a high degree of personal attention, helping entrepreneurs feel supported as they launch their dreams, expand their businesses or articulate their expertise.
By teaching clients how to build their own internal PR departments or services, she helps lower costs up to half the fees larger agencies typically charge. She also uses new search engine optimization (SEO) tools that enable a businessperson to reach millions of media contacts and direct consumers instantly.
PR WRITING SERVICES
Results
- Increased visibility via press coverage in national, regional, local and trade press.
- Clearer internal and external communication as a result of upfront positioning and strategizing.
- Improved company morale as businesses become more visible and staff is given supporting PR materials to sell products and services.
What PR Clients Are Saying
“Gail is one of the most interested professionals that I have ever worked with in the marketing world. She takes a very personal approach to learning about the people, products/services and marketplace of a business or organization in order to help foster growth. She invests herself to become part of a team and then operates from that perspective. She is interested in learning and understanding as much as is possible about her client so her efforts are meaningful and on target. For us, this allowed her to quickly put a publicity and communications program in place that resulted in increased visibility in the right publications and stronger messages to and interaction with our prospects and clients.”
–Art Currier, CEO, CURRIER & Associates, Inc., Newburyport, MA, www.currierdesigns.com
“Gail streamlined an effective public relations launch for our product within a very short timeframe. She created our plan, researched the most cost-efficient ways to engage the press, initiated our process and taught us how to move forward on our own. For start-up businesses like ours, the comprehensive services she offers are invaluable.”
–Cyndi Deal, Vice President, Finance & Marketing,
The UCAN Brand LLC, Topsfield, MA
www.TheUCanBrand.com