Public Relations (PR) Services
Writing, Positioning, Business Strategizing for Entrepreneurs

...Personal, professional and cost-efficient

Three times an entrepreneur, Gail understands the challenges of bringing new products and services to market. As a former journalist and high-tech PR executive, she helps you create unique, simple content that positions your business for success. She has an in-depth knowledge of “the science of blogging” to help drive traffic to your website. She knows how to write for and talk to the media, having introduced more than 30 companies to the press. Highly skilled at engaging others naturally and comfortably, Gail is often hired to interview company managers for videos, podcasts and other social media and marketing purposes.

Most importantly, she listens and writes with a high degree of personal attention, helping entrepreneurs feel supported as they launch their dreams, expand their businesses or articulate their expertise.

By teaching clients how to build their own internal PR departments or services or launch inbound marketing programs, she helps lower costs up to half the fees larger agencies typically charge. She also uses new search engine optimization (SEO) tools that enable a businessperson to reach millions of media contacts and direct consumers instantly.

PR & CONTENT WRITING SERVICES

Results

  • Increased visibility via press coverage in national, regional, local and trade press.
  • Clearer internal and external communication as a result of upfront positioning and strategizing.
  • Improved company morale as businesses become more visible and staff is given supporting PR materials to sell products and services.

What PR Clients Are Saying

“Gail is one of the most interested professionals that I have ever worked with in the marketing world. She takes a very personal approach to learning about the people, products/services and marketplace of a business or organization in order to help foster growth. She invests herself to become part of a team and then operates from that perspective. She is interested in learning and understanding as much as is possible about her client so her efforts are meaningful and on target. For us, this allowed her to quickly put a publicity and communications program in place that resulted in increased visibility in the right publications and stronger messages to and interaction with our prospects and clients.”
–Art Currier, CEO, CURRIER & Associates, Inc., Newburyport, MA, www.currierdesigns.com

“Gail streamlined an effective public relations launch for our product within a very short timeframe. She created our plan, researched the most cost-efficient ways to engage the press, initiated our process and taught us how to move forward on our own. For start-up businesses like ours, the comprehensive services she offers are invaluable.”
–Cyndi Deal, Vice President, Finance & Marketing,
The UCAN Brand LLC, Topsfield, MA
www.TheUCanBrand.com


PR & Content Writing Services

PR & Content Writing Services

  • Blogs - customized and optimized for best search engines results
  • Podcasts
  • News releases
  • LinkedIn Profiles
  • Business Facebook pages
  • E-newsletters
  • Bylined articles
  • Mission statements
  • High-level journalistic interviewing to articulate unique messages
  • Executive bios for use in multiple platforms
  • Editing and proofreading websites, marketing collateral, blogs, newsletters, and presentations
  • Pitch letters to the press
  • Direct mail letters to customer base

Press Kit Development

  • Corporate
  • Product/Service
  • Management Background
  • Fact Sheets
  • Educational Pieces


To learn more about the benefits of implementing a PR program, read Gail's Explainer
click here






To view a sample of a SEO press release developed for new product introduction
click here





More Information

If you have a product or service to introduce to the public, or are seeking ways to increase the visibility or enhance the image of your existing business, call Gail at 978-325-1911.

PR services are on an hourly basis, and the fee depends on the complexity of the product or service. Monthly retainers are also available, which guarantees clients Gail's availability on an on-going basis.

Join a group session or hire Gail to teach at your home or place of business.

Contact Gail at 978-325-1911 or by email at GailJones@SupportMatters.com